Top tips and tricks to help you make the most of your LinkedIn Page.
Watch videoCreate a LinkedIn Page
Complete your Page
Pages with complete information get 30% more weekly views. Here’s what you’ll need to fill out.
Logo
Add your organization’s logo and a cover image to bring your Page to life. If you don’t yet have a logo, you can create one for free at Canva.com.
Overview
Lead with relevant terms and phrases that describe your organization’s mission and purpose (LinkedIn members can search by keywords).
Organization info
Input your website URL and location, and select your industry and company size.
Call-to-action button
Customize your button to align with your goals and track who’s clicked in the admin view or in visitor analytics.
Join the conversation
Companies that post weekly see a 2x lift in engagement with their content.
Images typically result in a 2x higher comment rate. We've seen custom image collages (3-4 images in one post) perform especially well for organizations.
Video gets 5x more engagement on LinkedIn, Live Video gets 24x more
And neither have to be difficult. Visit our Help Center for specs to get started with regular video. When you’re ready to stream live video content, host a LinkedIn Live Event.
Upload PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values. See how Hubspot does it.
Spotlight employees to humanize your brand
Recognize important team moments or celebrate your employees with personalized shout-outs from your Page.
Select the specific date and time for your posts to go live, making it easier to share with your audience when they’re most engaged.
Re-share posts where your organization is @mentioned
Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page's Activity tab.
Hashtags are a great way to expose your brand to a wider audience. Identify 3-5 hashtags that are top of mind for your organization and add them to your posts when relevant.
Get your post in front of the right audience, for free
Target your organic Page posts to a specific language, location, region, university, function, seniority, industry, or company size. This is especially useful if you're a global Page with multiple geographic audiences.
Go deep on key topics that matter most to your community with LinkedIn.
Learn more
Grow your audience
We’ve seen that once Pages gain 150 followers, their opportunity for growth becomes exponential. Follow these best practices and you’ll be on your way.
Reach more people with boosting
An easy way to reach new audiences with just a few clicks and a credit card, all without leaving the Pages experience.
Learn more about boosting
Invite your first-degree Profile connections to follow your LinkedIn Page to grow your organization's community.Empower employees to help your company grow by allowing them to invite their connections to follow your organization’s Page.
Tap into your product community with Product Pages
Build a community of enthusiasts and experts around your products to help raise awareness for your solutions, generate more qualified leads, and ultimately grow your business.
Learn more about Product Pages
Notify employees of your most important Page posts up to one time per week to boost organic reach and engagement.
Gain Page followers directly from your website
Add this button to your website to drive relevant followers on your LinkedIn Page.
Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand.
Optimize your content with powerful analytics
Gain insights on your Page visitors and followers, the performance of your content, and how your Page compares to competitors.
Dive deeper
Once you’ve mastered the basics, learn more about our most popular features and how other organizations are leveraging LinkedIn Pages.
Playbooks
LinkedIn Pages Action Plan for Small BusinessesGet set up quickly and start growing your organization on LinkedInRead now LinkedIn Pages Enterprise PlaybookHow the world’s biggest companies make the most of their LinkedIn PageRead now LinkedIn Pages Action Plan for StartupsUnique tactics for high-growth startups looking to establish their presence on LinkedInRead now Posting Best PracticesHow to start meaningful conversations and boost your LinkedIn presence.Read now Follower Growth Best PracticesOur 3-step plan to get more Page followers and grow your community of advocates and buyers.Read now
Videos
How to get started
Just created a LinkedIn Page? Here’s how to quickly establish your presence on the platform.
Watch now
How to use mobile admin
Post and respond on the go with the LinkedIn mobile app. Learn how, along with best practices.
Watch now
How to use Content Suggestions
Discover trending topics and articles within your target audience on LinkedIn. Here's how.
Watch now
Build your organic presence
Learn how to create and maintain an active LinkedIn Page through best practices and tips
Watch now
Blog posts
12 Ways to Improve your LinkedIn PageLearn how to establish thought leadership, build brand awareness, and move your audience to take action.Learn more LinkedIn Pages blog postsKeep a steady pulse on what’s new with LinkedIn PagesLearn more
Get a helping hand
Build on your LinkedIn ecosystem by adding specialized Pages to highlight your talent brand or unique business lines, leveraging a community management platform or running LinkedIn ads.
Showcase PagesHighlight your unique brands, business units, or initiatives.Learn more Career PagesRaise awareness, drive interest in your company, and build a pipeline of candidates for your open roles.Learn more Community managementFind trusted solutions to help you market your business on LinkedIn.Find a partner Amplify your best content with boostingExtend your reach beyond your current followers. Give your business a boost by easily turning your post into an ad on the LinkedIn feed.Learn more
Ready to get started?
Get help Create your Page
