Surprising but true, that Crazxy is more profitable for Sohum Shah than even his previous blockbuster Tumbbad, read on! Audiences have always expected something different from Sohum Shah and the actor – producer has been successful in gauging the pulse of his audience to provide the kind of differently content driven films expected from him. After the masterpieces like Ship of Thesus and Tumbbad, there was a tremendous curiosity that what and how the actor will fulfil his audiences’ expectations? But with Crazxy, he has served yet another masterpiece with fresh and different content.
Crazxy emerges as more than 300% profitable for Sohum Shah Films at an investment of Rs. 8.4 crores and total returns of Rs. 30 crores. Here’s how…
Sohum Shah's latest film, Crazxy, is quickly gaining attention not only for its entertaining thriller storyline but also for its remarkable commercial success as well. Despite being a relatively low budget film, Crazxy is already being hailed as a superhit, thanks to its impressive Return on Investment (ROI).
Budget and Financials: A Smart Investment
Only one actor on screen with one car and two mobile phones, the film, which was made on a budget of Rs. 4.4 crores, has already been more than 300% profitable for Sohum Shah Films. The total marketing and prints budget added another Rs. 4 crores, but the film has managed to make a significant leap in terms of revenue. The film's total expenditure is smartly low in comparison to its early earnings.
One of the key highlights of Crazxy's financial success is its satellite, digital and music rights. The film has managed to secure Rs. 15 crores from the sale of these rights, which is a massive achievement for a film of its scale. This move has already guaranteed that the film will recoup a significant portion of its costs plus healthy profit before it even reaches the theatres.
Strong Opening and Box Office Performance
In just 6 days, Crazxy has already raked in Rs. 6.50 crores, a number that speaks volumes about its widespread appeal and audience engagement. What's even more impressive is how the film is holding up on weekdays, where it continues to perform strongly in theatres despite the drop-off that often occurs after the weekend rush. The film’s ability to maintain this momentum is an indicator of its solid performance over the coming weeks.
Moreover, the film has expanded its reach, with shows added in 20 new cities. This strategic move aims to capture a larger audience and maximize the film's potential. By catering to a wider geographical market, Crazxy is poised for continued growth, even as it enters the second week of its release.
New added cities where the film will be premiered from Friday are Kolhapur, Anand, Mysore, Vijaywada, Warangal, Mangalore, Coimbatore, Jalgaon, Latur, Meerut, Madurai, Srinagar, Belgaum, Akola, Nathdwara, Hosiarpur, Balaghat, Sikar, Ulhasnagar and Bharatpur.
Given the solid box office performance in its early days, Crazxy is on track to achieve a lifetime business of around Rs. 15 to Rs. 18 crores. This projection indicates that the film is guaranteed highly profitable for the makers.
Considering the initial Rs. 4.4 crores production budget and Rs. 4 crores marketing spend, the total investment of around Rs. 8.4 crores seem to be yielding great results. The film’s digital, music and satellite rights are sold at Rs. 15 crores. Plus, the film's Rs. 15-18 crores lifetime collection will ensure around Rs. 30 crores plus total returns for the banner and that it delivers an exceptional ROI, solidifying its place as a superhit film in terms of both popularity and financial success.
Conclusion: A Financial Success Story
Sohum Shah's Crazxy proves that a film doesn't need a massive budget to become a box office hit. With a relatively small production and marketing budget, the film has already secured its place as a superhit due to smart financial decisions and effective audience engagement. The combination of digital rights sales, solid weekday performance, and strategic show expansion in various cities points to a bright future for Crazxy, making it one of the most talked-about films of the year in terms of both commercial success and ROI.
As Crazxy continues to perform well, it’s clear that the film is poised to surpass expectations and set new benchmarks for profitability in the Indian film industry.
Written and directed by Girish Kohli, the film is produced by Sohum Shah, Mukesh Shah, Amita Shah, and Adesh Prasad, with Ankit Jain as co-producer. Crazxy released on February 28, 2025 and is successfully running in theatres.
Also Read: Climax of Soham Shah starrer Crazxy changed after release; new climax to feature from Friday onwards
More Pages: Crazxy Box Office Collection , Crazxy Movie Review
Tags : Adesh Prasad, Amita Shah, Ankit Jain, Bollywood, Bollywood Features, Climax, Crazxy, Features, Girish Kohli, Mukesh Shah, Sohum Shah, Sohum Shah Films, Trending
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